Brand Vision
At gordonMax, we envision to be the leader in distribution and retailing of SMART Diamonds & Gemstones in the Asia Pacific arena.

Retail Positioning
Mid to luxury status. One-step brand for the finest and widest range of SMART Diamonds & Gemstones.

Brand Philosophy
gordonMax is a brand name synonymous with a lifestyle of versatility, elegance, glamour and prestige. At gordonMax, we believe in giving our customers the best valued products and this is reflected in our excellent quality and affordable elegance.

Brand Appeal
gordonMax consistently creates new and exciting designs with a fashionable sense. The core group of our customers forms 70% of women age 28 & above, financially independent, educated, corporate executives, and of higher positions. With customers around the world gordonMax is recognized for having the world's finest SMART Diamonds.