Cultured Diamonds sometimes called Lab-grown diamonds or engineered diamonds have the same physical, chemical and optical properties as mined diamonds. They are real grown diamonds.

SMART® Diamond boasts the same eye appeal to natural mined diamonds. Treated the same as natural mined diamonds this are hand-cut and hand-polished by our Diamond Master cutters to ensure maximum reflection and refraction of light for brilliance and fire. The result looks like a natural, authentic, and brilliant diamond. Our SMART® simulants have the same hardness to that of a sapphire but with no carbon content.


• Setting of Gordon Max SMART® Diamond Simulants – apply same heat & pressure similar to natural Ruby & 
• To prevent chips and scratches, avoid placing jewelry pieces together
• Scratches will be inevitable due to wear and tear if not handled properly
• Gordon Max SMART® Diamond Simulants is/are guaranteed for their original COLOUR, BRILLIANCE and FIRE ONLY.

For those that wear jewelry regularly, keeping their jewelry clean and looking good requires regular effort. Here are some general guidelines that may help:

Remove your jewelry before bathing

Remove all jewelry before showering or cleaning. Soap can cause a film to form, making it appear dull and dingy. By preventing the formation of this film you immediately reduce the occasions of servicing.

Use jewelry polishing cloths for best results

Polish silver or gold with a jewelry polishing cloth for best results. You can use a svelte or an old diaper, but the professional cloths are the best. Use of tissue or paper towels can cause scratches because of fibers in these products.

Clean your jewelry with care
Cleaning your own jewelry regularly can keep it looking good, but be careful. You can either purchase commercial cleaners from a jeweler or make a cleaning a solution yourself. Rubbing alcohol can work wonders, but bleach can literally destroy jewelry so avoid it at all costs.

Use warm water to clean your jewelry

Using warm water is the best bet when cleaning your own jewelry. How water can cause reaction with the cleaning fluids resulting in discoloration and Sterling Silver is especially susceptible to this problem. Should this occur, this problem can be remedied by buffing and the application of a tarnish remover.

Avoid cleaning damaged jewelry

Never clean any jewelry that is damaged, cracked or broken, since the additional handling is likely to exacerbate or worsen the problem. If you find that a piece of jewelry is damaged, it should be set aside for repair as soon as possible.

Inspect your jewelry regularly

Just like anything else, an ounce of prevention is worth a pound of cure. When having your jewelry professionally cleaned, it’s a good idea to have each item checked and inspected for any possible problems. Addressing signs of damage, or loose gemstones will prevent any further damage or loss and keep all of your pieces in excellent shape for years.



Proper jewelry storage is often overlooked. Jewelry should never be tossed into a drawer or on top of a dresser − that’s asking for scratches and damage gems. Most jewelry pieces come in a box or pouch from the store, which is a perfect place to keep them. Sterling silver, for example, should be kept in an anti-tarnish bag or cloth. Jewelry boxes that feature individually padded slots for rings and posts for hanging necklaces and bracelets are also ideal.
 When traveling, protect your jewelry pieces from scratches or other impact damage by padding it in a separate box or case.

Avoid cleaning damaged jewelry
Never clean any jewelry that is damaged, cracked or broken, since the additional handling is likely to exacerbate or worsen the problem. If you find that a piece of jewelry is damaged, it should be set aside for repair as soon as possible. You can contact us for repair so we can provide you an estimated cost.

Gordon Max stores offer free check-up or professional cleaning. Jewelry should be cleaned frequently.


Jewelry is worn by millions of people every day, but few recognize how they can preserve their treasures by using some simple advanced planning and thought. Here are some basic guidelines to consider when wearing jewelry:

Remove jewelry during tasks
When performing manual tasks, remove your jewelry to prevent physical damage or exposure to chemicals or cleaning fluids. Some tasks that should be avoided when wearing jewelry include kitchen work, gardening, cleaning the house and other common tasks.

Put jewelry on after applying makeup
Cosmetics, hairspray, perfumes, and lotion can contain chemicals that can often damage jewelry. Putting jewelry on after applying these materials will limit exposure to jewelry and any potential damage.

Don’t wear jewelry in swimming pools and spas
Chlorinated water can react with the metals found in jewelry causing color changes and even structural damage. As a result, it’s a good idea to remove jewelry before entering the pool or spa.

Contact sports and jewelry don’t mix
Hard blows during sports can damage jewelry not to mention the people involved. All jewelry should be removed before play begins.
These guidelines for wearing jewelry should get you off to a good start, however, if you’d like more information you can find it here: Jewelry Care: Wearing Jewelry


Delivery time
Your order may take between 7 to 15 days to be completed depending on the intricacy of the design. Once completion it will take 4 to 7 business days for the shipping. Some of your orders are hand-made and will require some time to make.

Once the order has been shipped, you will receive an email confirmation and shipment tracking number. We will inform you of the estimated delivery date via email.


Free worldwide shipping with any purchase above 1000. For purchase below 1000, normal shipping cost applies and you will be notified accordingly on your purchase.

Customs duties and taxes
International orders will be delivered on a duty unpaid basis. The recipient is responsible for paying all customs and clearance related taxes based on the full purchase price reflected on the commercial invoice. All international shipments are subject to the customs laws set by your own country. Gordon Max has no control over these customs duties, taxes or charges. Please contact your customs department directly should you have any questions or concerns with regards to your order from


We ship to over 30 countries around the world including the United States, Canada, UK, France, Germany, Switzerland, Italy, Australia, New Zealand and many others.


Customer satisfaction is a core value at Gordon Max which is why we offer a 30-day return policy.

If you are not 100% satisfied with your order, you can return it in its original condition within 30 days of the date of delivery for a no-questions-asked refund or exchange. Please note the following items cannot be returned:

• Customised orders
• Loose stones with untampered Gordon Max sealed case
• Items bought on sale

You must request a return and ship your purchase, which will be borne by the customer, back to us within this 30-day return period in a new, unworn condition with:

  1. Untampered Gordon Max seal on the loose stone case
  2. Original invoice

We do not refund shipping costs on all purchases. You will be refunded the purchase amount minus the shipping fee.