When you choose to shop at Gordon Max and wear our conflict-free fine jewellery, you’re more than just a conscious consumer – you’re part of an ethical revolution that is transforming lives. Your purchase empowers people and the communities to move away from the diamond and gold mining industries, and encourages everyone to think twice before they buy.

Show us how much your choice matters by posting a photo of yourself wearing your favorite Gordon Max piece with the hashtag #SmartDiamonds. Show off your style with pride, knowing that it stands for something bigger than mere fashion: it stands for real impact on the lives of those around us.