With the recession slashing incomes, diamond simulants may be the next bling thing.” “If all that’s separating you from owning a flawless, top-quality diamond is a budget short of a few zeroes, you may want to step into the Gordon Max outlet in Atria Mall, Worli. The eight-year-old European brand has been selling diamond simulants – high-quality imitation diamonds – in India since 2007. The not-quite-gems are lab-grown, hand-cut and hand-polished in the ideal “hearts and arrows” proportions, are guaranteed to shine brilliantly for a lifetime – and are available at roughly one-third the price of natural diamonds. ” This is an excerpt from the article Carbon Copy published in TIMEOUT Magazine India.
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